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Communications & Branding for an Executive Headhunter


Case Study


Social Media  |  Public Relations  |  Advertising  |  Whitepapers  |  Photo/Videography  |  Strategic Brand Partnerships

Goldbeck Recruiting is a British Columbia based headhunter and management recruiter for sectors spanning everything from industrial sales to finance and insurance. Using a content centric approach, we drive client leads to their website by using a high volume of quality editorial articles published through social media and email marketing. On top of the regular content feed, we have also developed relationships with relevant professional groups (CPHR, CPABC) to engage these potential future clients with targeted professional development campaigns. 


More recently, we added in traditional public relations services that we combined with all of our regular programmings. Releasing custom trend reports acted as powerful content pieces for SEO, but we also sold them into traditional media channels with our internal public relations expertise. Our trend reports are bolstered with additional data and information from third party pollster Angus Reid.


Finally, we’ve refreshed their visual presence with custom blog illustrations, engaging email design and an extensive website rebuild.

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