CANADIAN ALLIANCE TERMINALS
Visual Brand Overhauls For a Supply Chain & 3PL Company
Branding | Social Media | Advertising | Whitepapers | Photo/Videography
Canadian Alliance Terminals was originally an owner-operated third-party logistics and warehousing company, which was then sold to a venture capital firm who installed a new director.
Rose Agency provides a full range of services to Canadian Alliance, following on a complete visual brand overhaul. With the goal of differentiating the company as a technological leader and complete logistics consultant, we helped transition the company to new ownership with a modern, Fortune-500 style. We rebuilt their website with a few special features (the services page is a data visualization of a month of container movement), evolved their logo using graphical elements of the original concept to carry forward brand equity while modernizing and finessing the website. We act as the marketing department for Canadian Alliance, assisting with everything from trade show product design (brochures, business cards), 50-page annual reports designed with the Fortune-500 style in mind to larger-scale projects such as a 52’ trailer and building signage for their new facility.
Rose Agency produces thought pieces several times a month on behalf of Canadian Alliance and publish them throughout social media, using advertising and thoughtful demographic targeting to increase and maximize reach. Last year, we produced an extensively researched and verified whitepaper on the state of industrial real estate in Vancouver and the Metro Vancouver area. Canadian Alliance used this to demonstrate the logic behind a move to a high-density warehouse facility that they were custom designing in Deltaport. This document was used across social media and email platforms to further build Canadian Alliance’s branding.