We provided support to their internal sales team by promoting and profiling their various event spaces, using B2B strategies targeting event planners and professionals responsible for managing large-scale events. Rose Agency showcased the “#HiltonEffect” when putting together communications plans for conferences, events and shows. We profiled the individual sales and event coordinators, showcasing the impressive depth and breadth of HVM’s event setup elements and configurations available, generally trying to own the conversation in the event professionals field.